SOFY Announces Hyder Ali Joining the company, as VP of Product and Business Development

Seattle, Wash. October 24, 2019​ – SOFY, the leading software development assistant for automated testing has appointed Hyder Ali, former Microsoft Director for Channel Partners, as the VP of Product and Business Development.

Hyder Ali led the cloud transformation of Microsoft’s global channel and SI partners who account for a significant part of Microsoft revenue and customers. He is now responsible for product management and business development at SOFY to drive overall business success.

“We’re delighted to have Hyder join us as the VP of product & business development. I look forward to partnering closely as we continue to accelerate our growth,” noted Syed Hamid, founder and CEO of SOFY.

“It is very energizing to be stepping into this role at such an exciting time for the testing automation industry and for SOFY. Syed and the team have been working very hard to build an amazing product, obtained unique patents and have a very strong vision for the company.

I look forward to working closely with Syed and the SOFY team to continue to grow the product and the overall business.” said Hyder Ali.

“Our vision for Sofy is to transform the software development process so that testing is an integral part of the development cycle where the ownership for shipping quality software is shared across developers and product managers and is not a separate post-development activity” said Syed Hamid, CEO of SOFY

With SOFY Live and SOFY Automate solution, mobile app development companies can augment their manual testing and automate using a NOCODE testing solution with a consistent user experience powered by patented ML Algorithms. This is the first of its kind tool that allows testers to seamlessly move between manual and automated testing. 

About SOFY

SOFY automates your software testing, uses machine learning to create tests, suggests test scenarios based on product changes, customer usage data and runs at scale. Software testing has never been so simple.

At SOFY, our mission is to enable companies to ship quality code faster by automating what was hitherto performed only manually and by empowering all the personas to have a stake in testing so that shipping a quality App is not just the responsibility of the testing team.

SOFY’s patented machine learning algorithms recommends test scenarios based on product changes, prior test results to increase test coverage. SOFY can provide real time usage analytics to give developers visibility into usage of the app and suggest test scenarios to enhance user engagement. Learn more at: