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Now is the time to discuss mobile app testing ROI. Return on investment—that is, ROI—is the magical metric tied to almost every business decision. Whether it’s breaking into a new market or investing in a new product, businesses want to know if it’s worth the effort, whether they’ll end up getting back more than what …
According to Statista, over 255 billion mobile apps were downloaded in 2022, and consumers spent a total of $4.86 billion on mobile apps in Q2 of 2022 alone. Comparatively, there were a total of 230 billion app downloads in 2021. With such monumental numbers, you can see that mobile consumers’ insatiable demand for fun, useful, …
