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CoinMe reduced testing cycle time from 3 days to 2 hours

About CoinMe

Coinme is a rapidly growing series A fintech company helping customers buy and sell bitcoin with cash at more than 17,000 physical locations. The company offers an enterprise-grade API that helps crypto-enable legacy financial systems and a vertically integrated suite of consumer products that provide an easy and secure way to buy, sell, store, and manage digital currencies. Coinme started in 2014 and subsequently experienced a booming growth phase. Staying on top of market trends, releasing features fast, and delivering a bug-free experience are core to the company’s business strategy.

“Validating and signing off on new builds used to take us days. Sofy has removed the bottleneck of QA testing from our release cycle, and their regression testing capabilities have helped us release quality code. We have been able to automate most of our test scenarios in just one month, and we can now test our builds on hundreds of devices and releases ON-DEMAND. Being a startup, agility is extremely critical to our business, and Sofy has helped provide a platform which allows our company to be AGILE and at the same time, have engineering capabilities similar to mature companies.”

Hazim Macky

VP of Engineering, CoinMe


Fintech, Crypto


Android, and iOS


March 2021




Device Lab, Manual Testing, No-code automation


Due to the fast-paced nature of the industry and the company’s growth stage, Coinme wanted to rapidly release updates to its mobile apps. Unfortunately, the company encountered a bottleneck during QA testing and this caused the team to take days for every release. Challenges faced by Coinme included:

Issues in validation and longer release times

The team operates from different locations, so they needed separate devices in those locations

The feedback loop was longer

A lot of manual testing needed to be done


To match the stability and scalability of the production systems of big tech companies, Coinme went to Sofy. The team integrated Sofy into their CI/CD setup and its DevOps cycle. In just a month, Sofy
helped Coinme to:

Receive a holistic view of the development cycle

Have real devices available and accessible from anywhere

Access a single platform to manage test data and test scenarios

Remove friction from reporting and project management by automating tasks

Perform a no-code test automation platform to scale tests and validate builds on demand without writing scripts.


Sofy helped shrink Coinme’s testing cycle from three days all the way down to two hours. With Sofy, Coinme found issues before a build was even ready, significantly improving performance and code quality. The company was able to automate all test cases within a single month. Once the test cases were set up, the tests ran automatically on all selected devices every time the developers released a new build for QA.


Test Use Cases

3 days

Time to Automate Once


Scenarios Validated

11,000 hours

Total Time Saved

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